Helping Home
Service Businesses
Recover Lost Revenue
Through Systems
Let's find the leak.
Most home service businesses are losing money in places they can't see.
The work is coming in. The team is busy. But somewhere between the estimate and the invoice, money keeps disappearing. The pipeline is full of untouched quotes. Recurring clients quietly stop booking. Nothing is automated. No one built the system because no one had time to.
- 01Estimates go out and never get followed up. They sit in the CRM until the client books with someone else.
- 02Recurring clients quietly stop booking with no system to catch them before they're gone.
- 03Everything is done manually because no one has built the workflow yet.
- 04The CRM has data but nobody uses it to make actual business decisions.
- 05Revenue looks fine on the surface but the pipeline is full of stale, untouched money.
The operational side
most owners don't have time for
CRM Setup and Optimization
Jobber, HouseCall Pro, GoHighLevel. Built and configured for how your business actually runs, not a generic setup someone clicked through in an afternoon.
Pipeline and Estimate Follow-up
Automated sequences that chase open quotes and stale estimates so nothing sits untouched for weeks while the client moves on to someone else.
Recurring Revenue Management
Scheduling, renewal workflows, and retention systems built to protect the recurring base you already worked hard to build.
Workflow Automation
Replace manual hand-offs and spreadsheet habits with automated workflows your team can follow without you watching over them every day.
Reporting and Dashboards
Google Sheets and Looker Studio dashboards that show you what's working, what's leaking, and where to focus the next 30 days.
Pricebook and Pricing Reviews
Audit your pricebook for broken formulas, missing cost data, and margin gaps before they quietly compound into a six-figure problem.
What the work actually looks like
Stale Quotes Found and Flagged
A window cleaning franchise had over $839,000 sitting in uncontacted estimates with no follow-up system in place. I audited the full pipeline, identified every breakdown point, and built an automated sequence to work through the backlog.
Recurring Revenue Protected and Managed
A window cleaning operator had built strong recurring revenue but no system behind it. I restructured their Jobber pipeline, built scheduling and renewal workflows, and kept that recurring base running without manual tracking.
Full CRM Built from Zero
A landscaping and painting company had no CRM, no lead intake, and no automation. I built their entire operation from scratch. Pricebook, estimate templates, job and invoice workflows, website lead capture, and a complete website-to-payment pipeline.
Annual Profit Gap Identified
An electrical contractor had a broken repricing formula pushing their margins down to approximately 8% against a 55 to 65% industry standard. I audited the pricebook, identified the root cause, and quantified the annual profit gap at $235,000.
Simple process.
Real outcomes.
Free Discovery Call
We spend 15 minutes talking about your business. Where the gaps are, what's being done manually, what the CRM looks like. No pitch.
Operational Audit
I go into your CRM and pull the real numbers. Pipeline value, stale estimates, AR, recurring base. I show you exactly where the money is leaking.
Build and Fix
I build the workflows, automations, and dashboards. You get a system that runs without you having to babysit it every day.
Kantuna
I got into home service operations the hard way -- working inside the businesses, not consulting from the outside. I've managed the CRMs, rebuilt the pipelines, set up the automations, and watched what happens when none of that exists. Quotes go cold. Recurring clients disappear. Revenue that should have closed just sits there.
I started LadderUp because most operators don't need another software recommendation. They need someone to go in, find the leak, and fix it.
I work directly with owners on whatever is already in their stack -- Jobber, HouseCall Pro, ServiceTitan, and more. No unnecessary rebuilds. No agency layer between you and the work. Just me.
Tools I work withIf your business
has a leak,
let's find it.
Book a free 15-minute discovery call. No pitch, no fluff. Just an honest look at where your operation is losing money and what it would take to fix it.
Book a Free Discovery CallFree 15 minutes. No commitment. No sales pitch.